New Delhi, September 10 (HS): Brother International India on Wednesday announced the launch of six high-efficiency Ink Tank printers in the Indian market, designed to meet the growing printing needs of home users, office professionals, and small businesses. The new lineup is priced between ₹13,990 and ₹35,590.
At a press conference in New Delhi, the company’s Director, Salim Nishi, and Managing Director, Alok Nigam, said the new range focuses on capacity, ease of use, and connectivity, delivering cost-effective and smart printing solutions for Indian customers. They emphasized that the launch aligns with the rising demand for versatile, compact devices driven by remote learning and the growing digitization of small businesses.
With the campaign theme “Make Experiences More Colorful,” Brother highlighted three specific use cases, underscoring how the new printers will simplify daily office routines with seamless printing and connectivity.
Equipped with compact designs, auto-duplex printing, wireless and mobile connectivity, spill-free refill technology, clear display panels, high-quality output, and competitive per-page cost, the models promise efficiency and reliability for diverse users.
Nigam stressed that India is among the most critical markets for the Brother Group, and this lineup is tailored to meet modern printing requirements across segments—whether for home-based work, office documentation, or large business demands. He noted that the printers offer the right balance of performance, efficiency, and value for Indian families, professionals, and entrepreneurs.
Salim Nishi added that the launch reflects the company’s larger vision of enabling productivity and sustainability in everyday workflows, in line with the Brother Group’s global mission to support customers with advanced technologies.
The new Ink Tank printers will be available through Brother’s authorized channel partners, brand showrooms, and major e-commerce platforms, including Amazon and Flipkart.
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Hindusthan Samachar / Jun Sarkar
