New Delhi, September 19 (HS): Apple’s much-anticipated iPhone 17 was launched globally on Friday, including in India. E-commerce major Flipkart announced that the new iPhone will be available during its flagship Big Billion Days 2025 shopping festival, beginning September 23. The company has claimed that customers in select cities will receive the iPhone 17 at their doorstep within just 10 minutes of placing the order.

For Flipkart Plus members, the mega sale will open a day earlier. However, the 10-minute iPhone delivery service will initially be available only in Delhi, Mumbai, Kolkata, and Bengaluru.

According to the company’s statement, the 12th edition of its flagship sale will also showcase the expansion of “Flipkart Minutes,” its quick commerce platform. The service is designed to enhance customer experience by ensuring ultra-fast delivery. Products ranging from smartphones and electronics to daily essentials, groceries, beauty, and personal care items will be available for hyper-quick delivery.

Currently, Flipkart Minutes operates across 19 cities in India, covering nearly 3,000 pincodes including Ahmedabad, Ambala, Bengaluru, Mysuru, Chennai, Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Jaipur, Kanpur, Lucknow, Patna, Guwahati, Kolkata, Mumbai, Pune, and Thane. The company says orders are typically fulfilled within 10–15 minutes.

Hemant Badri, Senior Vice President at Flipkart, said, “As consumers gear up for the magic of Big Billion Days 2025, Flipkart Minutes is set to redefine India’s largest shopping festival. Tier-2+ markets such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna are playing a crucial role in shaping festive demand on our platform.”

Hindusthan Samachar / Jun Sarkar