NEW DELHI, 14 March (H.S.) : Holi Milan celebrations are taking place at numerous

locations throughout Delhi-NCR. However, in certain areas, the vibrancy of the

Holi festival appears to be diminishing. This decline is attributed to a

reduction in the number of shops selling colours in the market. Shopkeepers who

have managed to set up their stalls report that inflation has led to a decrease

in colour sales this year. Many consumers are opting to purchase colours and

related items through online platforms. Additionally, there is a growing

awareness of the adverse effects of chemical-based colours, prompting people to

avoid them, which has contributed to the fading essence of the Holi festival

this season.

This year, there is a significant demand for the Prime

Minister’s mask in the market for both adults and children during Holi.

Additionally, pichakaree featuring cartoon characters and electronic versions

are available to appeal to younger audiences. A wide range of colours, pichakaree,

and masks can be found. Retailers have adorned their shops to reflect the

preferences and demands of their customers. Stores selling colours are eagerly

anticipating shoppers. Shopkeepers have noted that Holi celebrations have

changed compared to previous years, with many individuals showing hesitance in shopping

colours and gulal. Even with Holi occurring just two days ago and today, the shoppers

remains notably low.

Hindusthan Samachar / Meenakshi Bhattacharya