By Mohammed Mudassir
Srinagar- Mahindra & Mahindra has expanded its popular lifestyle SUV lineup with the launch of the 2026 Mahindra Thar Roxx Star Edition, a special edition of the well-liked Thar Roxx that focuses on styling and premium comfort, while keeping the core performance and capability intact. The new edition was introduced in the Indian market with prices starting at ₹16.85 lakh (ex-showroom) for the diesel manual variant and goes up to ₹18.35 lakh (ex-showroom) for the diesel automatic version, making it an attractive option in the premium rear-wheel-drive SUV segment.
Exterior: Striking Visual Upgrades
The Thar Roxx Star Edition stands out primarily for its aesthetic enhancements. It features a piano black front grille and matching 19-inch piano black alloy wheels that lend the SUV a distinctive and more sophisticated presence on the road. A new Citrine Yellow exterior colour has been introduced as the hero shade, along with existing options such as Tango Red, Everest White, and Stealth Black, giving buyers a range of bold looks to choose from.
To further distinguish it from the standard model, Mahindra has added a special “Star Edition” badge on the C-pillar — a small but effective touch that denotes its exclusive status within the Thar Roxx lineup.
Interior: Premium Look and Comfort
Inside, the Star Edition continues its premium theme with all-black leatherette upholstery featuring suede accents, giving the cabin a more upscale, sportier character compared to the standard Roxx variants. Comfortable features such as front ventilated seats, a sliding armrest, and 60:40 split rear seats with multipoint recline enhance everyday usability and passenger comfort.
Tech and Convenience Highlights
The new edition is packed with modern technology and convenience features, appealing to buyers who want both style and substance:
- 10.2-inch HD touchscreen infotainment system
- Fully digital instrument cluster
- Adrenox connected car technology with Alexa integration
- Wireless Android Auto and Apple CarPlay
- Nine-speaker Harman Kardon premium audio system
- Panoramic sunroof
- Surround-view camera system
- Electric folding ORVMs
- Dual-zone automatic climate control
Safety is also well addressed, with six airbags, front and rear parking sensors, rear parking camera, tyre pressure monitoring system, auto-dimming IRVM, e-call and SOS functionality, and an architecture designed for a 5-star Bharat NCAP safety rating.
Performance: Proven Powertrains Retained
Mechanically, the Star Edition retains the same powertrain options as the standard Thar Roxx:
- 2.0-litre G20 TGDi mStallion petrol engine producing 177 PS power and 380 Nm torque — paired with an automatic gearbox
- 2.2-litre D22 mHawk diesel engine delivering 175 PS power and 400 Nm torque — available with both manual and automatic transmissions
All variants continue to be offered with a rear-wheel-drive (RWD) layout. Unlike traditional off-road Thar models with 4×4 capability, this special edition is designed mainly for lifestyle SUV users who prioritise urban and highway performance combined with premium features and style.
Abhay Deol Becomes the Brand Ambassador of the Mahindra Thar Roxx Star Edition
Adding a fresh face to the rugged personality of the Mahindra Thar Roxx Star Edition, Bollywood actor Abhay Deol has been unveiled as the official brand ambassador. Known for his off-beat roles, independent spirit, and adventurous persona, Abhay Deol aligns seamlessly with the Thar’s ethos of bold individuality and exploration. In the announcement campaign, Deol is featured showcasing the Star Edition’s style, power, and urban-ready performance, reinforcing the vehicle’s appeal to young, dynamic buyers who seek both performance and personality in their ride. His association with the Thar Roxx Star Edition not only enhances its aspirational appeal across India but also resonates strongly with lifestyle-oriented customers in markets such as Kashmir, where the blend of rugged capability and stylish presence is highly valued.
What This Means for Buyers in Srinagar
Since its launch, the Thar Roxx lineup has carved a niche in the lifestyle SUV segment, balancing bold design and everyday usability. The Star Edition builds on this by offering enhanced visual appeal and premium cabin features, making it especially attractive to buyers looking for a standout SUV with both personality and practicality.
For buyers in markets such as Srinagar, where rugged looks, road presence, and comfort matter alongside daily usability, the Star Edition brings a compelling new choice. Its combination of powerful engines, advanced tech features, and design-led upgrades positions it as an appealing option for SUV lovers who seek style and substance in equal measure.
With bookings open at Mahindra dealerships across India, the new Thar Roxx Star Edition is expected to arrive at showrooms soon, further expanding Mahindra’s SUV portfolio in the premium lifestyle SUV space.
